David Guendelman
Founder and Principal CFO
Do Good CFO founder, David Guendelman, is a seasoned veteran of social entrepreneurship who cares about both social impact and financial success. From prototype to scale to exit, he’s been there. He has over a dozen years of experience as a co-founder, CFO, and consultant to early stage social ventures.
In 2004, he co-founded World of Good, a fair trade gift brand that scaled nationally, building distribution with Whole Foods, Hallmark and eBay, and was eventually acquired by eBay in 2010. Since then, David has worked with leading social ventures—Lotus Foods, Straus Family Creamery, Uncommon Cacao, Community Foods Market, —as virtual CFO and strategist. He has worked alongside his clients in raising over $50 million of dollars in equity and debt financing.
Perhaps it was David’s childhood fascination with Robin Hood, trips to his parent’s homeland of Chile, or the loss of his uncle Lucho to the Pinochet dictatorship, but David has a particular passion for social justice, boundary-breakers and supporting the underdog.
David has a BA from Stanford University, an MBA from UC Berkeley, and an MA in Counseling Psychology from Pacifica Graduate Institute. When he is not working with his clients, he can be found running through the redwoods, throwing one of his three children in the air, or shoveling dirt on his family’s small magical farm.
Carolina Balazs
COO
Carolina oversees company systems and operations, strategic growth initiatives, development of organizational capacity and impact analyses. She brings her background in environmental health, water resources and sustainability metrics and her cross-sector experience to bear on Do Good CFO’s sustainable growth plans and client partnerships. She is passionate about applying her commitment to environmental and social justice to visionary enterprises working towards a more just and healthy planet.
Prior to Do Good CFO, she led the California EPA (Office of Environmental Health Hazard Assessment) in developing the first human right to water evaluation tool for California. She has worked extensively in the US and Latin America on agroecology, water management and environmental justice initiatives.
Carolina received a PhD and Masters from the University of California, Berkeley and a BS from Brown University. Carolina has been a Fulbright Scholar in Bolivia, a National Science Foundation Fellow and a Switzer Environmental Fellow. She serves on the Board of the San Geronimo Valley Community Center and as an advisor to the Robert and Patricia Switzer Foundation.
Outside of “work”, Carolina loves dancing to vallenatos, speaking Spanish and making arepas with her three kids to keep her family’s Colombian roots alive. She relishes her small creekside farm that she tends to alongside her gleeful kids, husband and seven chickens.
Juan Castro-Zumaeta
Sr. Associate CFO
Juan joined the Do Good CFO team with 25 years of diverse industry experience, 15 of which spent working with start-ups. He is passionate about working with mission-driven companies that leverage the efficiency and scalability of best-in-class for-profit businesses. Prior to Do Good CFO, he was Head of Finance for PayJoy, mission-driven Fintech company that utilizes smartphone technology to extend microloans to the underbanked in emerging markets. He oversaw all aspects of finance for the company, including Accounting, FP&A and Treasury. During his tenure, Juan was instrumental in expanding internationally across Latin America and Africa, including Mexico, Brazil, South Africa, Colombia, Ecuador and Panama, and open legal entities in Tanzania and Uganda in preparation for market entry. For PayJoy, Juan supported the series C equity raise, managed multiple debt facilities and executed the acquisition and integration of an international company. Juan’s other industry experience includes Fintech, Software as a Service (SaaS), mobile media and retail.
Originally from Peru, and having lived in 9 countries across Latin America, Africa, Europe and North America, Juan realized from an early age the economic disparity that exists between people of different regions. He later saw the positive impact that entrepreneurship had in changing people’s lives, and decided to contribute his international finance skills to support mission-driven organizations.
Juan is fluent in Spanish, French and English. He enjoys playing football (soccer), dancing salsa and traveling with his beloved family. He has a MBA from UC Berkeley’s Haas School of Business, a BA with distinction in Economics and Mathematics from Boston University, and he holds a CFA charter.
Ben Cain
Sr. Associate CFO
Ben joined the Do Good CFO team with 15 years in the social entrepreneurship world. Ben is a mission-driven executive motivated by deep intellectual curiosity and a passion for solving problems that help companies scale quickly. He has a proven track record of success in fast growth environments where the capacity to manage shifting priorities and demonstrate sound judgment are essential. Ben supports his clients by leveraging his general management and operations experience, along with strong FP&A skills.
Prior to Do Good CFO, Ben joined Revolution Foods as General Manager of Northern California. He then moved into the role of VP of Financial Strategy and was responsible for long-term financial planning and expansion strategy, pricing, company KPIs and other cost reduction strategies.
In 2015, Ben joined Urban Remedy as VP of Finance and Operations. He was responsible for leading finance, accounting, forecasting, purchasing, production and shipping. He worked closely with the CEO and Board of Directors to oversee the capital structure of the company. He selected and implemented a company-wide ERP.
Ben has a BA from Stanford University, and an MBA from UC Berkeley. He is fluent in Spanish and has lived in Central and Latin America. In his free time, he loves backpacking, wind & water sports and adventuring with his family and two dogs.
Patrick Seeton
Sr. Associate CFO
Patrick joined the Do Good CFO with more than two decades as a finance professional, including 12 years dedicated to mission-aligned social ventures and impact investment funds in North America and Sub-Saharan Africa. He brings a unique blend of technical accounting and finance expertise combined with strategic thinking and pragmatic, workable solutions to meet his clients’ needs.
Following a decade in senior management with KPMG Canada in audit and corporate finance, Patrick became intrigued by the potential of socially and environmentally beneficial capitalism offered through social enterprises. In 2012, he participated in a fellowship in Kenya, with Kiva, a San Francisco-based microfinance platform. Later that year he joined Sanergy, a social enterprise focused on addressing the sanitation crisis in informal settlements.
After successfully helping Sanergy secure several rounds of equity, debt and grant capital, Patrick joined AHL Venture Partners, the impact investing arm of a large family foundation, as Chief Financial Officer. He eventually served as Managing Director overseeing investment activities in Africa and directing long-term strategy for the fund and its portfolio companies. Since 2020, Patrick has served as a fractional CFO, providing financial strategy and investment advisory services to numerous mission-aligned, impact-focused companies and funds.
Patrick holds an Honors Bachelor of Commerce from McMaster University and has held Chartered Business Valuator and Chartered Professional Accountant (CPA, CA) designations for a combined 25 years. He resides in Boulder, Colorado, with his wife, Bella. Patrick can often be found hiking, biking, skiing, or rafting in the mountains of Colorado.
Daniel Rutledge
Sr. Associate CFO
Daniel joined the Do Good Team with a background in strategic financial planning in the natural products industry. His education and work experience in Boulder, Colorado placed him alongside industry pioneers, including CEOs and other top executives from LaraBar, Goddess Garden, Horizon Organic Milk, Rudi's Organic Bakery, Hains Celestial, Pacifica, and Method. These inspiring social entrepreneurs mentored Dan regarding the importance of weaving social responsibility and environmental stewardship into the fabric of his business philosophy, and has since guided his pursuits.
Daniel supports his clients by creating visibility into their businesses, so that they can be equipped to make sound decisions. Daniel partners with his clients to develop creative financial solutions and to deliver tactical plans that are easy to understand. He knows that no two businesses are alike and always keeps his client’s core values at top-of-mind while delivering recommendations. His favorite part of the job is the opportunity to work with a diverse group of people that strive to do good and make the world a better place one day at a time.
Daniel has a BA in Business Management from Columbia College and an MBA from the University of Colorado. He is a Certified Management Accountant (CMA) and Certified in Strategy and Competitive Analysis (CSCA) through the IMA.
Neal Gottleib
Sr. Associate CFO
Neal joins the Do Good CFO team as a distinguished C-suite executive with 25 years of strategic finance experience in the natural products industry and CPG. He was Founder and CEO of Three Twins Ice Cream, a mission-driven natural foods company, which he grew to a leading national brand of ice cream. Neal has advised businesses from pre-seed start-ups to those with annual sales in excess of $100 million.
At Three Twins, Neal managed the P&L, implemented the annual strategic and operational planning cycle and oversaw financial planning & analysis. He secured over $10 million in funding for the company through multiple rounds of investment. He worked closely with the operations team to carefully balance cash and inventory for a highly seasonal business. His hands-on approach is complemented by his experience running two remote factories and managing 3PL logistics.
Neal proudly serves on the Audit Committee of the Renaissance Entrepreneurship Center, a non-profit dedicated to helping underprivileged individuals start and grow businesses. He has a BS from Cornell University.
Neal lives deep in the redwoods of Mill Valley, California with his wife, Limor and their dog. He enjoys mushroom foraging, renovating his 117 year-old mountain cabin and redeeming miles and points for exceptional vacations.
Kirsten Edwards
Sr. Associate CFO
Kirsten Edwards is an established consultant CFO with over 25 years of experience in the fields of Education, AI, software and broader Knowledge Services. Kirsten is passionate about applying her experience to help mission-oriented organizations to drive growth, innovation and impact.
She previously served as Chief Financial Officer of InsideTrack (now owned by Strada Education Network), an education services provider that partners with higher education institutions and organizations to improve enrollment, persistence, completion and career readiness. Insidetrack has served over 2 million students in over 4,000 programs at US colleges and universities, driving both social impact and financial returns for investors. At InsideTrack Kirsten led the company through multiple rounds of funding, a large-scale merger, and a transition from for-profit to non-profit status. Prior to InsideTrack, Kirsten spent over a decade in equity research at several investment banks specialized in education and knowledge services industries. In addition to being a fractional CFO, Kirsten has served on multiple boards including Trips for Kids (non-profit), Tam High Foundation (non-profit), Tam High PTSA (non-profit) and Plutoshift AI (for-profit).
Kirsten lives in Mill Valley, CA with her husband and three sons. She is an avid tennis player and enjoys hiking in nature with her black lab. Kirsten holds a B.A.S. in Psychology from Colgate University and is a Charter Financial Analyst (CFA) charter holder.
Andrew Miller
Sr. Associate CFO
Andrew is a seasoned CFO with over 20 years of experience. He has served as an interim and fractional CFO across a broad range of industries and geographies. Andrew enjoys getting his hands dirty and deploying structure, process, and teams in complicated contexts. His mission-focused work includes aligning capital and strategy to expand markets for smallholder agriculture and provide low income urban consumers with access to clean cooking solutions.
Andrew’s expertise includes extensive transactional and investment work where he brings well-honed modeling skills to developing and communicating strategy. Andrew is also well-versed in doing business across borders; he has been a CFO for multiple international groups and has significant experience with transfer pricing, currency risk, structuring, and related topics.
In addition to CFO assignments, Andrew has held senior roles with Emerging Capital Partners (private equity) and Getzler Henrich (management consulting). Andrew was a Peace Corps volunteer (RPCV Kenya 2004-6) and currently serves as a 911-response EMT.
Andrew has an MBA with honors from the Wharton School of the University of Pennsylvania and a BBA with distinction from the Ross School of the University of Michigan. Andrew was based in Nairobi, Kenya for over 10 years; he is fluent in Swahili and speaks conversational French. Andrew enjoys getting geeky in the kitchen and spending time in the woods with his family and dog.
Neil Blomquist
Strategic Advisor
Neil Blomquist is a 44 year industry veteran in the natural and organic products industry, from retailer to wholesaler to managing a pioneering brand for 16 years to current advisory and board work with mission driven companies. He joined the Do Good CFO team as Strategic Advisor in 2024.
For the last 20 years Neil has been President of Sustainable Solutions Consulting, specializing in the development and marketing of sustainable business solutions for the natural & organic industry. He is the former President and CEO for Spectrum Organic Products, Inc., the leading producer of natural and organic culinary and nutraceutical oils, condiments, and essential fatty acid supplement oils in North America. He is a founding board member of OSC, and was interim president of Numi Organic Tea & Nutiva. Having also been a sales manager with Fairhill Foods, and the owner of a natural and specialty food retail store in Kalispell, MT, Neil brings over 40 years experience in retailing, distribution, brand marketing and organizational management within the organic and natural products industry.
Mr. Blomquist has spent numerous years on the board of directors of various mission-focused organizations, including the California Olive Oil Council, and RSF Social Finance. He received a Bachelor of Arts degree in business management and economics from the University of South Dakota.
Paola Millán
Senior Analyst
Paola has worked for two decades in food, entrepreneurship and finance and is passionate about bringing her breadth of experience to Do Good CFO’s social mission. As founder of Stromboli, the first deep dish pizza restaurant in Colombia, she built the company’s financial model and business plan and designed inventory and cash flow controls. She developed a sustainable and lean business model by instilling a culture of cost and expense controls, alongside thoughtful sourcing. Paola has held numerous roles at financial institutions throughout the Americas, including: financial planning and risk analysis at Porvenir, the largest pension fund in Colombia; M&A transactions in Latin America at IB Partners, a boutique investment bank in Chile; and financial analysis at the Inter-American Development Bank in Washington, DC. Paola is an Industrial Engineer from Universidad de los Andes in Bogota and holds an MBA from UC Berkeley’s Haas School of Business. Paola is passionate about supporting Do Good CFO’s clients as they work to balance financial sustainability with positive impact in the world. Paola enjoys travelling, reading, and spending quality time with her husband and children in Cali, Colombia.
Gautam Sachdeva
Analyst
Gautam joined the Do Good team with a background in Financial Modeling & Virtual CFO services. Based in India, he is passionate about supporting Do Good CFO’s mission. He is deeply inspired to work with social entrepreneurs and help them solve some of society’s most important problems while creating value for society.
Prior to Do Good CFO, Gautam worked with accounting firms as well as businesses in industries like Consumer Products, Food, SaaS & Blockchain. While working with those businesses he developed strong analytical skills which help him assist the team at Do Good CFO. He holds an Indian CPA and a Bachelors in Commerce from University of Delhi. Apart from academics, he also holds a 200 hours Yoga Training Teacher certificate which he did for his personal wellbeing and learning. He enjoys traveling, reading and adventure sports like river rafting, scuba diving, bungy jumping and paragliding.
Mark Jaftha
Analyst
Mark joined the Do Good CFO team with over a decade of experience as a financial professional. After qualifying as a Chartered Accountant at Mazars in 2010, where he worked with clients across a broad range of industries, he spent 12 years at one of South Africa’s largest real estate brokerages. During this time, Mark was responsible for legal, compliance, and FP&A, working closely with the CEO and Chairman to drive strategic initiatives. He played a crucial role in the strategic direction of the group, spearheading many new ventures along the way. A dedicated problem solver with a love for philosophy, Mark brings a thoughtful and practical approach to every challenge.
Seeking a more impactful role, Mark transitioned into performing fractional CFO work, supporting SMEs and non-profit organizations in navigating complex financial challenges. He leverages his expertise in finance, compliance, and strategic planning to help organizations thrive, particularly those with a mission-driven approach.
He is passionate about giving back to the community and is always involved in different local projects, including his son’s soccer club and numerous community improvement projects. He resides in Cape Town, South Africa, with his wife and two children, and their Cocker Spaniel Luna. Outside of work, he enjoys family time, outdoor activities and reading.
Ozlem Ozdener
Operations & Special Projects Manager
What is the secret sauce to making an organization thrive? This inquiry has fueled Ozlem’s career across industries, continents, and roles. With 15+ years in business operations, learning strategy and community engagement, Ozlem specializes in streamlining workflows, building teams, and driving impact to help organizations scale sustainably. At Do Good CFO, she optimizes processes and builds resilient systems to create lasting impact for both the organization and our clients.
Prior to Do Good CFO, Ozlem worked with mission-driven organizations like the Ideagarden Institute, Food Business School at the Culinary Institute of America, and altMBA. She has designed high-impact learning programs at MODE Studios, cultivated entrepreneurial networks at WBEC Pacific, and even run her own business in Costa Rica. Her passion for operational excellence fuels her work in creating inclusive, high-performing environments.
Originally fromTurkey Ozlem brings a global perspective to business operations and strategy. She is fluent in English, Spanish, and Turkish, allowing her to connect with diverse teams and international clients. Ozlem holds an MBA in Management from the University of San Francisco and a BA in International Relations from Boğaziçi University. Outside of work, she enjoys playing pickleball, growing flowers, and sparking imagination in everyday life.
Keeley Tillotson
Operations Strategist
Keeley is a strategic operational partner for leaders and teams. She joined Do Good CFO in 2023 as the business’s Operations Manager, helping implement processes and systems to serve the Do Good team and our clients.
While in college at the University of Oregon studying Journalism, Keeley and her college roommate founded a natural nut and seed butter company and became accidental entrepreneurs. The company grew quickly, and Keeley led the company as CEO until 2021. During that time, Keeley appeared on Shark Tank, and was named to Forbes 30 Under 30 and Portland Business Journal’s 40 Under 40. During the decade that she led the business, Keeley also learned that managing the ups and downs of a growing start-up is a lot harder than the fancy magazine articles make it appear - though the unglamorous “behind the scenes” operational work is the work she loves the most.
Keeley loves working with fellow entrepreneurs, and she brings her learnings and empathy from personal leadership experiences to all her work. When not working, Keeley is usually walking, biking, traveling, reading, and making art with her partner and their two kids under three.